Development of the Prime Ad Server

Recognizing that it can be hard for the retro gaming/computing community to message-out about the great things we do, Intv Prime has spent some time on the Prime Ad Server project. The goal of PAS is to provide a simple 3rd-party ad server platform for the retro community makers.

If you think that you’d like to have an easy way to let people know about any of these topics, we are building the Prime Ad Server for you:

    • A new (virtual) Expo or event is happening.
    • A new playthrough video is on a channel.
    • A new game release is coming for a platform.
    • A book or magazine or blog post needs promotion.
    • Anything else.


A person that makes retro stuff is generally not the kind of person that has a lot of energy to spend on campaigns, views, click ratios, etc. A traditional ad serving platform can take ~40 steps! We are looking to compress the steps in PAS, providing simple-to-setup ad delivery and simple-to-report. Anyone that wants to advertise about their game or event or tool or etc should be able to “get in and get out” with confidence that their message is going to people who care about it and will spend time or money with them.

Simple CPM+CPC (Cost per Mile plus Cost per Click) methods can serve Advertisers and Publishers in our retro ecosystem. Simply low overhead!

Privacy matters. PAS will deliver ads cookieless, in a way that lends itself towards anonymity for the users. With simple choice heuristics tied to interest groups, ads can get in front of people that care about the content without them feeling like they are being tracked across the internet.

Our goal is to host a service that costs as close to $0 as possible for anyone that wants to reach people with retro news (inside or outside of retro communities). We in the retro game/computing world have a signature niche, and  we should be able to simply share info and also effectively advertise to the broader world.

One of the many great things about the retro community is that we tend to cooperate with releases, and not compete. Let’s keep that going and share what we do!

There are a lot of pieces in motion (eg we are now converting the data platform in Azure Cosmos DB, cutting operational cost by 70%), but it’ll be worth it in the end!



Things that Advertisers Need to Know and Do to work with PAS

  1. Define Target Networks
    1. Choose Publishers
      1. Choose Placements
      2. Choose Maximum Spend
    2. Define Flighting Schedules
  2. Define Content
    1. Upload Creative/Content
    2. Define Display and Click-Through Attributes
  3. Define Contact Infio

Things that Publishers Need to Know and Do to work with PAS

  1. Define Placements
    1. Define Charges
    2. Define Available Flighting Schedules
  2. Define Categories and Tags
  3. Define Cost
  4. Define Contact Info

PAS serves advertising, but does not handle charges and costs for Publishers and Advertisers. Both sides can communicate through PayPal for costs once they are defined through PAS, but Intv Prime will not handle those charges. Intv Prime will charge for serving ads but will otherwise “stay out of the way”. We want to help people share their work!